MobiliseSME reaches 435 business exchanges!

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From August 2020 until now, 435 collaborations between European companies have taken place in the framework of the MobiliseSME programme.

This means that we have achieved 85% of our objectives!

Do you want to be part of the remaining 15%?

If so, do not wait any longer! You can benefit from the programme until 31 March 2023.

From MobiliseSME we can finance your secondment so that you can carry out that business collaboration, business idea, product and service development, internationalisation process, skills development, research activity… that you have been thinking about for a long time and for which you have not yet dared to take the step.

If we have not yet convinced you, we encourage you to look at our News section where you can discover the numerous positive experiences of our participants.


You can also visit our official website where you can find helpful documents, such as the MobiliseSME Guide, the General Leaflet, Host Company Leaflet and Sending Company Leaflet; as well as links to the matchmaking platform and information on financial support, among others.

In addition, you can contact us via email at support@mobilise-sme.eu and through our social media channels (LinkedIn, Twitter and Facebook), although email contact will always be prioritised.

Do not forget to look for your nearest Local Contact Point for a closer and more personalised communication.

Let’s keep mobilising!

MobiliseSME Success Story · Turiart and J&K Viaggi ed Eventi

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Sending Company

Turiart SL is a travel agency and a small private company based in Valencia (Spain), which has offered cultural, family and agricultural tourism services in the Valencian Community for more than 20 years.

Turiart heard about MobiliseSME thanks to Fundación Equipo Humano, the Local Contact Point in Spain and the co-coordinator of the programme.

Due to the pandemic caused by COVID-19 that led to a serious crisis for Turiart, its CEO, Marta Templado, thought of looking for an opportunity to invest in the future of her company by looking for clients abroad.

In that regard, she found the MobiliseSME programme a very interesting and appropriate tool for these complicated times in which the tourism sector and her company were immersed.

HOST COMPANY

Jabalito & Karma Viaggi ed Eventi, represented by Claudio Cristofori, is an Italian travel agency specialized in tailor-made tours to the main cities of Spain that are well connected by low-cost direct flights from Bologna. This company also creates cultural itineraries in Italy and Europe.

Claudio decided to participate in MobiliseSME because he saw it as a great opportunity for the agency to improve and enlarge the relations with Spanish partners in order to prepare tourist, cultural, social and artistic itineraries for both countries.

He knew little about Marta and Turiart before the programme. However, they had a few calls, saw that both businesses had interest and services in common, as well as that the understanding of a business relationship could work.

Activities developed

Turiart implemented marketing and market research activities that allowed the SME to understand the demands of potential clients in Italy.

Marta, Turiart’s CEO, also met with representatives of different sectors to organise touristic trips to Valencia.

On the other hand, Claudio organised together with Marta events and meetings with different areas of interest (cultural, historical, art and cooking) for both countries and regions.

Both companies were able to organise joint thematic tours in Italy that celebrate the twinning anniversary of Valencia and Bologna, such as the Spanish Bologna, the Jewish Bologna, and the Ancient Roman Bologna.

They have also managed to celebrate joint events for women entrepreneurs from both cities, highlighting the cultural and historical connections between these regions.

Type of collaboration

– Research and collaboration to find possible clients in foreign markets;

– Development of new products and services;

– Training and knowledge transfer.

«MobiliseSME is a wonderful and productive learning experience that results in practical and strategic knowledge transfer»

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Zuzana Palovic is an academic whose work focuses on migrations in Central and Eastern Europe. She is the founder and co-director of Global Slovakia, which has participated as Sending Company in MobiliseSME.

Thomas Willomitzer is the founder and CEO of Snapscreen, a company based in New York with offices in Austria, which has participated as Host Company.

Zuzana and Thomas have been collaborating for 6 months in Austria thanks to the opportunity provided by MobiliseSME.

Here you can find the interview we had with them following their participation in our programme:

– Please, Zuzana, tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME?

Global Slovakia is a not-for-profit, non-governmental organisation whose stated purpose is to share Slovakia with the world.

Our objective is to uncover and communicate to global audiences what makes Slovakia unique.

Thus, a critical part of this endeavour has always been to educate Slovak youth and to reconnect the Slovak diaspora with their ancestral roots.

In this way, we seek to cultivate a healthy, heartfelt, and strategic bond between Slovaks of all ages, including those whose families left their ancestral homeland.

Global Slovakia has produced and published a number of books and has been widely represented in national and international media.

The organisation has also played a key role in recent changes in the Slovak Citizenship Act, giving Slovak descendants easier access to become Slovak citizens.

On the other hand, we decided to participate in the MobiliseSME programme because we wanted to learn how to become more economically empowered and self-sustaining.

Even though our organisation is a non-for-profit, we still need to generate profit in order to cover our costs and pay our salaries. Hence, we wanted to learn, shadow and knowledge-transfer from a tech startup that is more advanced than us in fundraising, but also in generating products and services for B2B sales. 

We found out about the programme after completing an Erasmus for Young Entrepreneurs exchange via our Local Contact Point – the Slovak-Italian Chamber of Commerce.

– And how about you, Thomas? Please, tell us about your company and how you found out about the MobiliseSME programme.

Snapscreen’s SnapOdds technology helps sports media and sportsbook operators in the sports gaming industry to quickly convert viewers into betters during live game feeds.

The individual bettors get an upgraded betting experience, which also boosts the ROI in the sports betting lifecycle – for prospective clients.

We were established in 2016 and operate in the high tech sector, with support from the Austrian government and a body of international investors.

We decided to participate in MobiliseSME upon being approached by Global Slovakia. We viewed it as a good opportunity for skill and knowledge exchange.

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Zuzana? Would you repeat the MobiliseSME experience?

It was a wonderful and productive learning experience that resulted in practical and strategic knowledge transfer.

We would certainly repeat this business experience and equally recommend participating in MobiliseSME for other businesses interested in growth enhancing experiences. 

The main benefits we received from the exchange was the expansion in our economic scope and understanding, by learning first hand how a successful and emerging company manages their finances and investor relations, as well as fine-tunes their products and services to cater to business and customer demand, so as to sustain themselves with the end goal of generating profit.

This for-profit orientation of the Host Company offered a new perspective and lens through which Global Slovakia could view her economic activities or lack thereof. And, therefore, strive to make more profit from the wealth of already established materials, by funnelling the unique content into appropriate packages that speak to the end consumer.

MobiliseSME

In the process of the 6-month exchange, Global Slovakia produced a 5-year strategic plan, alongside developing new products and services for the explicit purposes of revenue generation – such as tourism retreats and Global Slovakia Academy courses.

In addition, we have learnt to approach traditional patrons (non-profit investors) with more clearly defined ‘asks’. Borrowing and building on the knowledge acquired from the Host Company, particularly vis a vis business relations with venture capital investors. 

– Thomas, please, briefly describe the matchmaking process and the preparation of activities with Zuzana. How did the process go?

After a conceptual layout covering the course for the 6-month MobiliseSME partnership was produced with the Sending Company, we found the matchmaking and on-boarding process straightforward and easy.

Global Slovakia had an interesting profile, both in terms of a R&D skillset as well as marketing and branding skills, particularly in regards to the brand storytelling.

As an Austrian company focusing on the US and global market, we welcomed the opportunity to work with a native speaker with a marketing background, specially in product storytelling. 

– Zuzana, how has this collaboration helped your professional development?

The exchange was extremely valuable because it allowed me to shadow, observe and learn from the day-to-day operations of the Host Company, including the tasks and responsibilities of Thomas as its CEO and founder.

This experience offered a privileged insight into what it is like to create, build, manage and execute an emerging tech startup, alongside the daily short-term and long-term operations.

That is not only backed by the founder’s own money, but also that of investors – including venture capitalist funds in the 1 million + range, with their own high performance demands, including that of return on investment. 

I was very inspired by the new, practical and hands-on-learning I received by observing and learning from Snapscreen – both at home and in terrain, that is in operation in Vienna, but also at several international trade shows, including New Jersey and London.

It was equivalent to an economic crash-course and business upgrade, also in terms of helping me change perspectives from a non-for-profit approach towards a for-profit approach to business and services, resulting in future organisation self-sustenance but also in new job creation. 

– And with which knowledge, techniques or information have you contributed to the Host Company? Which functions and responsibilities did you have during this collaborative period?

As I already mentioned, I have been involved in direct knowledge and skill transfer throughout my participation in MobiliseSME.

This includes consistent and active feedback and suggestion making on numerous aspects of the Snapscreen’s business, including improvements in the products and services messaging, alongside its overall communication strategy. 

I, as a 4x published author, academic and speaker, had previous experience with personal storytelling and business narrative creation. Thus, I applied my know-how and experience at the Host Company – for the purposes of improving their communication strategy.

I made suggestions for improvement both in corporate messaging, as well as media storytelling and outreach, encouraging Thomas to get more involved in media, interviews and podcasts -as a means of transmitting to wider audiences the use value of his company’s unique value proposition and tech. 

I have also participated in direct B2B and B2C product and services sales, also via participating in several international trade shows for the global sports betting industry.

These high density clusters of relevant stakeholders offered me unique opportunities to meet with numerous industry experts, investors, company competitors but also end to end customers.

After shadowing, listening and observing Snapscreen team execute product demonstration and sales calls and meetings, I engaged in direct sales meetings alongside Snapscreen employees but also solo. 

In conclusion, it was an invaluable experience in a new industry that allowed for rich knowledge transfer into Global Slovakia’s own operations.

Global Slovakia

– What about you, Thomas? How do you think this collaboration with the Sending Company contributed to your company and personal development? Would you recommend participating in MobiliseSME?

We found this partnership beneficial, as both Zuzana and Global Slovakia were also able to participate in two trade shows, internationally.

Zuzana provided excellent in-person representation of our product and services, and even hosted several B2B meetings due to a scheduling conflict.

However, the main result obtained from this exchange is the prospect of an ongoing narrative branding service between the Sending Company and us. 

Therefore, we would repeat this business experience as it was a value-add to our company, despite the short-term nature of the MobiliseSME experience.

– Do you plan to continue the collaboration after the experience with the MobiliseSME programme?

Yes, we plan to once again collaborate, since we welcome the value-add of fresh eyes and skill sets that are from outside the parameters of our companies and sectors.

For example, the creative and non-for-profit lens of Global Slovakia is refreshing in terms of providing new insights and perspectives as to how Snapscreen business can position itself as an innovation catalyst in the tech/ gambling sector.

Secondly, we have enjoyed the reward of participating in a knowledge exchange, whereby we can help mentor others, in the challenges and opportunities of working in a dynamic and cutthroat sector.

– Zuzana, last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobilisSME? Which role had the Local Contact Points in sharing this information?

As a trained scholar in international migration, I thoroughly enjoyed this international cross-border opportunity to strengthen ties with a community (tech start-ups) and country (Austria) that I previously had little engagement and exposure.

This was an incredibly enriching experience that not only upgraded my knowledge base and further developed my business skills, but it also gave me new horizons of international exposure in a fast and emerging industry.

That enhanced my personal business network, as well as inspired me to become more economic minded in Global Slovakia’s own operations and future. 

On the other hand, the Local Contact Points, both in Slovakia (the Slovak-Italian Chamber of Commerce) and Austria (WKO) were incredibly helpful and supportive throughout the entire process, from on-boarding to contract completion. It truly felt like they were there for us, and would look for ways to help me overcome any future problems or barriers. I am very grateful for their assistance. 

If I may make any future suggestions for improvement of the MobiliseSME programme, it would be to make a more far-reaching information campaign across Europe, in terms of raising awareness of this valuable exchange opportunity that also includes financial compensation.

I personally believe that this programme is a wonderful channel to not only improve industry knowledge and develop new skills for our businesses, but also a platform and means to build-bridges across companies, communities and countries –  this transnational / intercultural engagement is truly the future of Europe.

Thank you so much for allowing me and Global Slovakia to be a part of this valuable exchange and programme!

«MobiliseSME broadens our understanding of how others work and think, making us more tolerant and inclusive»

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From January to April 2022, Susanne Jorde Lunde, from the Norwegian company Storm Communications, and Angelo Marina, from the Italian company Telemaco s.r.l, have worked together in Florence thanks to MobiliseSME.

How did their collaboration go? And what did they get from this experience? They told us in the following interview:

– Hello, Susanne. Please, tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME?

Storm Communications is a Norwegian communications and public relations agency, specialised in corporate and crisis communications, and established in 2018.

Our goal is to be the best communications agency in the market focusing on corporate and public affairs.

We decided to participate in the MobiliseSME programme because we hoped it would allow us to strengthen our network in the European Union, help us prepare for international expansion and expand our knowledge on how other agencies operate.

– How about you, Angelo? Please, tell us about your company and how you found out about the MobiliseSME programme.

Telemaco is an innovative SME specialized in web and software development, as well as in online and offline communication, which provides creative solutions to help companies expanding their business using our technical, communication and consultancy skills to achieve their goals.

When we found out about MobiliseSME through our Local Contact Points (Fundación Equipo Humano and Forum AIC), we decided right away to be part of it, being our main goal to help the company building an international network of business partners.

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Susanne? Would you repeat the MobiliseSME experience?

Our collaboration contributed the company in many ways.

Not only the several meetings with relevant businesses that I had when living abroad would lead to new businesses opportunities in the future, but also it has helped strengthening our attractiveness as an employer, because this opportunity does not often exist for smaller organisations like ours.

Additionally, the project we collaborated on for the exchange involved several digital tools that I did not have a lot of previous experience with, allowing me to gain some knew knowledge on how to set up and optimise things such as Google ads campaigns and YouTube ads. Not to mention the new and great experience of managing cross-border projects.

We would not hesitate to recommend the MobiliseSME programme to other companies, believing that many businesses in our situation would benefit from this experience.

Also, we would repeat this business experience if the opportunity presented itself again.

– Angelo, please, briefly describe the matchmaking process and the preparation of activities with Susanne. How did the process go?

The whole application process has been seamless, carried with great enthusiasm from both parts.

We started working with Storm Communications a couple of months before the SME application, as we both were involved in an EU-funded project promoting fruit and vegetables across European countries.

We even started discussing a potential partnership at the beginning of July 2021, but we had to pause the process until early November 2021.

Since the beginning, we have been interested in companies in the same business sector as ours, but with different strengths.

– How do you think this collaboration contributed to your companies and personal development? Would you recommend participating in MobiliseSME?

Susanne: The collaboration contributed to my development also in several ways.

Firstly, the months spent in Florence created numerous opportunities for networking building, having participated over the course of the three months in several meetings, launches and events that provided many opportunities to get closer to the local businesses. 

Secondly, by being integrated into a new agency, with different culture, management structure and ways of doing things, I gained a lot of new perspectives on agency best practices.

The insights derived from this exchange was inspiring and helped me to provide recommendations and suggestions for areas for improvement in the home agency.

Lastly, Telemaco has a broader service offering and working in the technical sphere than Storm Communications, which helped me gaining a better understanding of how one can incorporate digital tools and marketing to help clients to reach their communication objectives.

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Angelo: During her stay, Susanne contributed with her skills within project management, public relations, communication expertise and industry knowledge about the food industry.

For the “I LOVE FRUIT AND VEG FROM EUROPE” campaign, her understanding of the food industry, the consumer preferences, trends and communication efforts in this field came in handy.

Also, I have to outline the completion of an exclusive press event with 80 industry professionals, ambassadors, CEOs and influences focused on food and sustainability. 

Besides, Susanne has had a positive impact overall on the work environment of Telemaco, from both morale and skill-sharing point of view.

From our direct experience, we can only recommend participating in MobiliseSME and, hopefully, we will also be able to repeat this experience with other companies around Europe.

– Angelo, do you plan to continue the collaboration with Susanne after the experience with the MobiliseSME programme?

Yes. During our collaboration, Susanne had several conversations with our project leader regarding future collaborative opportunities.

We are yet to confirm any concrete projects, but we are still exploring opportunities in the food and tourism space as this is the interest of our SMEs.

– Last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobilisSME?

The exchange highlighted the importance of opportunities that exist when workers can move across borders.

The European Union is highly dependent on a the sense of unity and belonging among its member states, and we believe that the best way to achieve this is to break down some of the boundaries that exist between us.

MobiliseSME does not only give us friends for life and teaches us about different cultures, but it also broadens our understanding of how others work and think, which in our opinion makes us more tolerant and inclusive.

«MobiliseSME is an opportunity to generate additional income and expand our business»

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Dejan Viduka is the representative of the Serbian company Konsalting agencija FAMACOM, which has participated in MobiliseSME as Sending Company.

Davor Vrandečić is the owner of the Croatian company Grimizni cvijet, which has participated as Host Company in our programme.

Dejan and Davor have been collaborating for 6 months in Osijek (Croatia), thanks to their participation in MobiliseSME.

We interviewed them to find out how they have been doing in our programme:

– Hello, Dejan! Could you tell us a bit about your company and your professional path? Why did you decide to participate in MobiliseSME?

We are a company that develops software for education. Our main product is kEDIS, an information system for universities, faculties and colleges.

Our goal is to offer this software in other markets from the close environment with which we share a similar way of working and language, namely: Croatia, Bosnia and Herzegovina, Montenegro.

In accordance with our plans, we came up with the idea of participating in the MobiliseSME programme, trying to offer the product and service on the Croatian market.

We found out about the programme from contacts with the staff from Business Incubator Novi Sad, with whom we had the pleasure of cooperating before.

– How about you, Davor? Please, tell us about your company and how you found out about the MobiliseSME programme.

Our company builds web apps and web sites for various client types, such as high education institutions.

During our professional path, we have established strong connections with our partners, so our range of services is not focused just on the web, but also on various services in the field of desktop publishing.

Thus, participating in MobiliseSME is a great opportunity to spread our activities and gain experience in the fields of software development and programming.

Information about MobiliseSME was provided to our company by Tera Tehnopolis d.o.o., one of the Local Contact Points of the programme.

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Dejan? Would you repeat the MobiliseSME experience?

The cooperation within MobiliseSME was excellent and we believe that it will continue to our mutual satisfaction.

Based on this experience, we would recommend everyone to participate in this programme – if there is an opportunity to repeat this mobility experience, we would be happy to be part of it again.

From this business collaboration, we got everything we planned and much more!

For example, we established new acquaintances in the field of our business, as well as we improved the product or rather adapted it to the new market, which will be of great benefit to us in the fall, when we start offering our services and product in Croatia.

– Davor, could you briefly describe the matchmaking process and the preparation of activities with Dejan? How did the process go?

In general, the matchmaking process and the preparation was fluid, thanks to the staff of our Local Contact Point.

As we had worked with Dejan Viduka before, we decided to boost the collaboration already taking place.

In our previous project, we helped to set up the business. This time, we just wanted to deepen that cooperation with the new product they offer in the territory of the Republic of Serbia, trying to adapt and improve it in order to be offered in the territory of the Republic of Croatia.

– Dejan, how did this collaboration with the Host Company contribute to your company’s development?

As part of the programme and our stay in Osijek, we had the opportunity to see and learn something about business that we were missing, as well as to improve the product and services we offer together.

Our product has received another dimension and we believe that this knowledge will prove itself well in the market.

We are always looking to learn new things, especially if we have the opportunity to learn from an experienced professional, such as Davor, the owner of the Host Company.

Davor is a great professional and it was a great pleasure to work with him in all aspects of our cooperation, and we hope that it will continue even after this experience.

No matter how busy a person is, there is always something new to learn. Especially for us, it was to delve deeper into the field of design and to study how it affects the user experience and, therefore, the satisfaction of our clients.

– What about you, Davor? How did the collaboration with the Sending Company contribute to your SME?

The cooperation allowed us to participate in the creation of a new market for both companies.

Thus, MobiliseSME was an opportunity to generate additional income and expand our businesses.

The concrete news is that we improved the project and created a base for new business; we also used our contacts from the education sector, and now it has become a new market for us.

If this cooperation proves to be successful in Croatia, there is a possibility to offer the same product together in Bosnia and Herzegovina.

In this situation, we would be happy to repeat the experience in this programme.

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– Dejan, with which knowledge, techniques or information have you contributed to the Host Company? Which functions and responsibilities did you have during this collaborative period?

We both had the opportunity to develop ourselves and our services/products.

The Host Company had the opportunity to acquire new knowledge regarding educational software and to participate in its adaptation to the Croatian market.

On the other hand, we (as the Sending Company) were able to visually improve the product and create a strategy that will be applied in the future, which is to visually adapt the product to each user or, in other words, to brand the product according to the wishes and needs of the user.

We believe that this detail also sets us apart from others and can help us find new clients on both sides of the border.

– Do you plan to continue the collaboration after the experience with the MobiliseSME programme?

Dejan: The plan is to continue our cooperation and offer our product together on the Croatian market.

The product is now tailored to that market and the Host Company has excellent contacts with potential users of our product and services.

We believe that, in addition to kEDIS, we can jointly design new products for the same target group and, thus, enter the Croatian and surrounding markets.

Some of the future plans are to create a software for generating schedules that would facilitate the work of educational institutions.

This new project would rely heavily on kEDIS and could be offered in pairs or separately.

Davor: As we already said before, if this cooperation turns out to be good, then together we would try to conquer new markets, such as Bosnia and Herzegovina or Slovenia.

In addition to this, the plan is to visually adapt the project to each new client to be unique and according to their wishes, and that would be our part of the job.

All of the above may lead to the development of a joint product for a similar target group, such as the schedule generator we have mentioned.

– Dejan, did you improve your knowledge of mobility of workers within the EU after your participation in MobiliseSME? Which role had the Local Contact Points in sharing this information?

The wish of every employee and employer is to spread their knowledge and products to other markets, especially if they are more developed than those where they have provided their services so far.

In European countries such as Croatia, which is located in our neighborhood, it is available to us linguistically and culturally, and it has improved many trends in business compared to Serbia, where we come from.

A big role in our participation in MobiliseSME was played by our Local Contact Points (Business Incubator Novi Sad and Tera Tehnopolis d.o.o.), which provided us with all the useful information at the very start.

This programme is one of the few that we have come across that enabled business development and progress in any country of the European Union.

«MobiliseSME is very beneficial for the hospitality industry, where international experience is a real advantage»

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Today, we bring you the interview with Margit Altenburger from Euregion Travel GmbH (based in Austria) and Sofia Kalfopoulou from E. STATHOPOULOU S.A. (based in Greece), who have collaborated through MobiliseSME as Host and Sending Company, respectively.

–Margit, tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME? How did you find out about our programme?

Our company Euregion Travel was founded in 2010.

Euregion Travel is a fully licensed travel agency with a main focus in outgoing tourism. We do organize individual and group tours to various countries, including Greece.

I found out about the programme from the Sending Company with which we have collaborated in the past and thought that the proposal would be beneficial for both parties.

After contacting our Local Contact Point and gathering more information on MobiliseSME, we decided to participate, since it seemed that the cost would be minimal for us as the Host Company and, at the same time, we would benefit from the common work during the mobility period.

–What about you, Sofia? Please, tell us about E. STATHOPOULOU S.A. Why did you decide to participate in MobiliseSME? How did you find out about the programme? 

E. STATHOPOULOU S.A. operates in the tourism and hospitality industry in Greece.

We own hotels and a travel agency. I am the third generation of hoteliers and have been educated in the United States, France and Greece.

International exposure has always been in the forefront of my plans and the MobiliseSME programme was the perfect fit for my career goals and personal advancement.

In the past 7 years, I have been in charge of the sales department of our company and, therefore, have been working with both Greek and international companies.

Thus, going to Austria for a period of 6 months was very beneficial for my professional goals.

I decided to participate in MobiliseSME as Sending Company to gain more international exposure and revisit past contacts located in this part of the world, as well as to have the chance to make new contacts.

I found out about the programme through the newsletter that was communicated to hoteliers during November through the Athens Association of Hotels.

–From a business/ company point of view, how did the collaboration with the Host Company contribute to your company, Sofia? Would you recommend participating in MobiliseSME? Would you repeat this business experience?

As I said before, traveling to Austria enabled me to make many new contacts as well as revisit past contacts to strengthen both our businesses.

After a period of 2 years being stranded in our houses because of COVID, being able to meet in person again was the best timing for our businesses.

Also, living in a new country for a period of 6 months enabled me to experience first-hand the way of doing business and the business ethics of this country.

Working closely with the Host Company enabled both of us to benefit from the exchange of knowledge, new ideas for travel packages and assistance in problem solving for existing packages.

I would definitely recommend to other company owner participating in MobiliseSME and would also repeat this business experience.

–Margit, can you briefly describe the matchmaking process and the preparation of activities with the Sending Company? How did the process go?

The matchmaking process went smooth in our case, since we knew each other previously.

We talked about the common work that would be executed during the MobiliseSME programme and agreed on the projects that would be beneficial for both parties during this time.

The Sending Company owns hotels in Greece and we, as a travel agency, have sent previously travelers to their hotels.

Working closely for the past 6 months allowed us to expand our network of contacts in Austria and also come up with new ideas for future programmes.

Sofia, the seconded employee, has a very good knowledge as well as updated information and insight for the destination in general – and not just the hotels that I have worked previously with–, so this has added valuable insight in our company. 

–Sofia, how did this collaboration with the Host Company contribute to the development of the seconded person? 

Euregion Travel GmbH, being a travel agency with many years of experience in this field, assisted me with providing insights about the German speaking market and the requirements that its travelers have when traveling to Greece.

I am part of a company that started 60 years ago, but have only recently (7 years ago) started to work full-time in the family business.

Therefore, traveling to Austria and getting to get many contacts through the MobiliseSME collaboration enabled me to expose myself in the market, come up with new ideas and learn the logistics of how a travel agency creates its packages to cater to its clients’ needs.

–And what about you, Margit? How did the collaboration with Sofia contribute to your company? 

MobiliseSME programme allowed us to work closely and in person for a period of 6 months.

Working with a younger person that comes from Greece –a country where we send clients and want to expand more–, allowed Euregion Travel to get a better updated insight about this destination.

We send clients to many destinations in Greece, and Sofia’s company will be able to offer us support for many local services in this country in the future.

The exchange of ideas, knowledge and information through the programme is one of the main assets of this experience, and I would definitely recommend MobiliseSME to anyone that wants to have an international experience and to broaden horizons.

Lastly, through this EU programme, our company got exposure and access to new contacts. 

–Margit, do you plan to continue the collaboration after the experience with the MobiliseSME programme? If yes, how so?

Yes, we intend to continue to work together in the future.

We know that Sofia and her company can assist in many aspects of the trip and this will allow us to offer a good product, service and handling to all our future customers in Greece.

By working closely the past 6 months, we know we speak the same language and this can help in the future collaboration between our two companies. 

– Last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobiliseSME? Which role had the Local Contact Points in sharing this information?

Yes, after the participation in the MobiliseSME programme it has become more apparent of the ways that are available for mobility of workers within the European Union.

We knew from the past that the Erasmus programme offers mobility opportunities for students as well as young employees to travel and work in another European city, but MobiliseSME is different in the way that it caters to European workers regardless of their age.

Our Local Contact Points (STHEV and WKO) were very helpful throughout the process and provided all sorts of information related to the mobility.

In our opinion, MobiliseSME can reach out to associations and other organizations that have members who would benefit from knowing what this programme can offer.

The idea of working and living in another country for half a year was very beneficial for me (Sofia) and I am sure it would be very beneficial for others too – especially in the hospitality industry, since international experience is a real advantage!

«MobiliseSME allows us to foster partnerships and jointly explore new possibilities for professional expansion»

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Branko Sekulić is an architect and co-owner of the Serbian company SEKULIĆ-ATTAR ARCHITECTS, which has participated in MobiliseSME as a Sending Company.

Daniel Lorenzo is an architect and co-founder of the Spanish firm LoCa Studio, which has participated as Host Company in our programme.

Branko and Daniel have been working side by side for 6 months in Barcelona (Spain), a collaboration that has been possible thanks to MobiliseSME.

Read on to see what this half-year experience has been like:

– Hello, Branko! Could you tell us a bit about your company and your professional path? Why did you decide to participate in MobiliseSME?

We are a family-owned company that is in a generational and professional transition from audiovisual communications to architectural and interior design services.

Our headquarters are in Belgrade, but as we were educated and professionally trained in Barcelona, our focus is to establish professional relationships internationally.

We found out about the MobiliseSME programme through our colleagues from Spain. We saw it immediately as a great opportunity to foster our collaboration and to jointly explore new possibilities for professional expansion.

– How about you, Daniel? Please, tell us about your company and how you found out about the MobiliseSME programme.

We are an architecture and urbanism firm with expertise in urban regeneration. We are based in Barcelona, but we operate in the mainland and the Canary Islands. Actually, we have also participated in projects in Georgia and Great Britain.

We were contacted directly by the MobiliseSME Local Contact Point in Spain, Fundación Equipo Humano. The programme was explained to us, and we quickly understood its potential.

After the first contact, we proposed other companies in Europe we were already in contact with, to take advantage of MobiliseSME with the aim of fostering our collaboration.

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Branko? Would you repeat the MobiliseSME experience?

The collaboration with LoCa Studio has encouraged us to focus and profound in the European Commission programmes and to develop projects of mutual interest.

The most important contribution from the Host Company has been their highly professional attitude, knowledge and willingness to give a maximum professional support to the project we are developing.

LoCa Studio opened us a door to interesting new professional contacts, which helped us to sharpen our thoughts and develop new business ideas that we are working on together.

The main benefit obtained after this collaboration is the closer look to the professional workflow and difficulties that our colleagues are facing in the sector in Spain.

This motivated us to re-examine our approach, understand the congestion points, and to think of new ways to overcome these hurdles for fostering our future collaboration.

Thus, we would definitely recommend participating in MobiliseSME, as we would repeat this same business experience.

MobiliseSME

– Daniel, could you briefly describe the matchmaking process and the preparation of activities with Branko? How did the process go?

We had previous contact with the Sending Company, since we had linkages from Spain and Barcelona.

We both were interested in expanding ourselves across Europe, but distance makes it difficult to start new projects.

The Sending Company has expertise and knowledge on Serbia, a target country for our company’s international expansion. Likewise, the goals and objectives of both SMEs are in line.

– Branko, with which knowledge, techniques or information have you contributed to the Host Company? Which functions and responsibilities did you have during this collaborative period?

I have contributed to the Host Company working on the research information about the viable joint projects development in Serbia, Spain and Europe.

The research consisted in getting familiarised with European Commission general programme strategy and goals, and the closer understanding of the frameworks, funding opportunities, calls and application process.

After each step of analysing and synthesising the information, we both commented on the most interesting lines to continue with in-depth research and project proposal ideas.

This helped LoCa Studio, because, besides its strong interest in the programme framework, due to its ongoing work volume and projects, it could not find enough focus to approach the subject.

Through the participation in these activities, I was professionally much respected, obtained new experiences, and quickly understood mutual points of interest with the Host Company.

The final result is that I now have a holistic understanding and I am very motivated and optimistic about continuing this collaboration, developing new projects and achieving common goals with LoCa Studio.

– Daniel, how did the collaboration with the Sending Company contribute to your SME?

We have drafted a European Project proposal for the Horizon Europe Framework Programme that is firstly set in the Canary Islands but we expect to replicate in other places in Spain and Europe. This is our goal.

Likewise, we have collaborated in specific projects by enhancing the quality and precision of the resulting work. Thus, we want to strengthen our collaboration from now on.

Branko, the architect we hosted, has compatible capacities with our firm, which will drive new collaborations in projects in both Spain and Serbia.

– Do you plan to continue the collaboration after the experience with the MobiliseSME programme?

Daniel: During our collaboration period, we had an opportunity to get to know each other’s professional value system and we absolutely share our professional points of view.

We are certainly interested in continuing our collaboration. We found that the Sending Company and, specifically, Branko has complementing professional qualities with our professional activities.

We jointly started developing a project that is much of our mutual interest, within the sector. We are focused on projects with a social responsibility code of practice, and our common goal now is to obtain funding through Horizon Europe.

Branko: Definitely. Our goal is to finish developing our project proposal and, hopefully, to get enough funding for starting with its realisation.

We are focusing on a project with a social responsibility code of practice within our sector.

Besides, we recognized technical complementation and we will tend to help each other in the ongoing projects as well.

Arquitectura yugoslava

– Last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobiliseSME? Which role had the Local Contact Points in sharing this information?

Very much so. We never had a similar experience before.

The MobiliseSME experience helped us fundamentally to broaden our professional views, to understand the scope of the EU collaboration objectives, and to get encouraged in approaching projects in a more holistic and collaborative way.

The Local Contact Points -Fundación Equipo Humano and Business Incubator Novi Sad– did a great explanation of the objectives of MobiliseSME and clearing of any potential doubts we had. 

Likewise, the knowledge and advice they shared with us about the potential local administrative and legal hurdles helped us a lot to go smoothly through all the process.

MobiliseSME supports innovation and research in Europe’s textile SMEs

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This time we share with you an interview with Hervé Francois and Fátima Oliveira, two representatives of SMEs participating in the MobiliseSME programme.

Hervé is the manager of the French company Mitwill Textiles Europe, which has participated as a Sending Company in MobiliseSME.

Fátima, on the other hand, is the CEO of the Portuguese company VSG – Confeção e Comércio de Têxteis Lda, in this case the Host Company of this business collaboration.

Both have been collaborating for 3 months in Portugal, thanks to our programme. Below, you will find the interview we conducted with them after their participation.

– Please, Hervé, tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME?

Mitwill Textiles is an SME that trades yarns and textiles, produces printed fabrics in its onsite microfactory and provides digital services for textile print designs and sourcing.

The company believes in networking and collaborative manufacturing shifting towards a fully digital workflow for sustainability.

Being part of two EU projects, “ELIIT” (COSME) and “HEREWEAR” (Horizon 2020) we have the chance to engage in the fields of digital collaboration, and local, bio-based and circular production systems for textiles.

As a motivated startup, we found out about the MobiliseSME programme through an indication in a newsletter from Bpifrance, since we were looking for supporting possibilities to realise our plans.

You know, it is not easy for textile SMEs in Europe to sustain without technical and process related innovations, which can be very cost intensive.

That is why we decided to get in touch with the programme’s Local Contact Points and found guidance and support.

– How about you, Fátima? Please, tell us about your company and how you found out about the MobiliseSME programme.

VSG is an SME operating as a confectionist specialised in the production of knitted garments.

We develop products, create patterns, make tech packs, fabric markers, cut fabrics and make garments in the end.

Our offer also includes organising services and products that are part of the garment, such as fabrics, prints, dyes, trims, embroideries etc.

However, they are not provided by us, but with external suppliers to the convenience of our clients.

MobiliseSME was a chance to work on a project more structured since we often struggle following up on project plans due to lacking capacity. Hervé gave me a call, told me about the benefits of the programme and I agreed to participate with him.

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Hervé? Would you repeat the MobiliseSME experience?

The collaboration with VSG allowed us to define, test and implement scenarios we have envisioned and worked on since we started our business.

Of course, and importantly, we learned there are limits for now, but we can and will improve those, as a matter of time.

We gained valuable experience, apart from the first orders we delivered. We even know it is necessary to continue the collaboration with VSG, because digitization in the textile industry is highly dynamic, so we must keep up, otherwise it will be difficult to survive.

Overall, connecting Mitwill’s digital drive with the craftsmanship of VSG including their infrastructure for local production, allowed us to achieve our goal of new clients and orders.

Without a doubt, we would repeat the collaboration and participate in the MobiliseSME programme, because it helped us to actually execute actions in time.

– Fátima, please, briefly describe the matchmaking process and the preparation of activities with Hervé. How did the process go?

VSG and Mitwill know each other from the past, when Mitwill was looking for confection capacity in Portugal.

We always had an open communication about opportunities, so we support each other if one is looking for something or has a plan.

About Mitwill and Hervé, I like the professional experience and sales-network they have, but also the long-term strategic determination and decision-making.

We lack a little to keep up with advanced communication and process technologies, so we like the idea of bringing those more to our craftsmanship.

I think we had a successful collaboration, although I wish investments could return faster sometimes.

It is not easy to develop and do research as an SME in the textile industry, but we do what we can and welcome supporting programmes such as MobiliseSME.

– Hervé, with which knowledge, techniques or information have you contributed to the Host Company? Which functions and responsibilities did you have during this collaborative period?

I could give VSG a framework of developing and improving processes and services, which are not related to daily production at first sight.

Again, producing a garment needs a long and sometimes complex supply chain, so being part of this chain as a garment maker keeps you very busy every day, if you want to manage the production currently.

As an SME with limited access to human resources, VSG struggled with preparing for the future, but keeping-up with the daily dynamics.

I defined a plan, followed up and made the right matches between people, so we could work with new tools, better communication and more value.

MobiliseSME

– How do you think this collaboration contributed to your companies and personal development? Would you recommend participating in MobiliseSME?

Hervé: I am able to openly discuss all project-related topics with Fátima and her company, VSG, which is a positive effect and benefit.

I gained new insights about the atomized, clustered and networked infrastructure of textile producers not only from Europe, but also outside of Europe.

In addition, one of the main results from our collaboration with VSG was to successfully make use of our 3D garment platform together to develop products. We could store, manage and present them more efficiently and interactively.

This actually helped us to react quickly to requests of customers to visualise their wishes to make decisions. Time and prices are often key with them.

Fatima and I met together, we called each other, we went together, we brought things forward. I am happy with the results, especially managing the collaboration during COVID.

I have learned a lot about the difference between a small serial production of garments and a larger scale production of garments – these products are highly complex and short-living sometimes.

Fátima: Both Mitwill and MobiliseSME helped VSG to have a clearly defined activity plan for a common objective, which is to contribute to the innovative and valuable European textile production and products.

We know how to manage our direct supply chain, but we missed management of our long-term vision, which came with Mitwill.

Access to textile events, fairs, customers were a split contribution between the partners, so we multiaxial shared and complemented each other a lot.

I think the results we have achieved would not be possible to obtain without one or the other. We would not be prepared well for the future and Mitwill needs an infrastructure of local makers for scaled garment orders.

The ability to control the production and have transparency in the supply chain are very valuable to the process and to our clients.

– Do you plan to continue the collaboration after the experience with the MobiliseSME programme?

Hervé: Mitwill and VSG have to continue working together since the structure of technology and networks has grown together since we began. It would not be sustainable for any of us to stop.

The continuation of the collaboration will be a hybrid of daily business and project basis, because the world is facing quite extreme changes in politics, climate/health and natural resources.

We will do all we can with our resources. I would like to also consult VSG on adding new services to their product portfolio.

Fátima: Indeed, we plan to collaborate with Mitwill in the future.

We believe the advancements in digital collaboration and technological understanding we could obtain and implement need to be extended and more established, parallelly to the daily business of producing garments and fulfilling orders.

Currently, the behaviour of buyers and consumers leads to amplified volatilities in markets and order situations due political and environmental instabilities.

We cannot rush into a bigger investment day by day, so our collaboration will continue balancing development and production.

– Last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobilisSME? Which role had the Local Contact Points in sharing this information?

We were glad to find initiatives focusing on cross-national collaborations within the EU, which are necessary in my opinion.

The exchange of distinct history, experience, know-how and specialties from the EU are USP’s of the European economy and globally well reputed.

Merging the best from all nations through collaboration are key to innovation and competitiveness in global contexts.

When it comes to temporary projects abroad, we can benefit extremely from participating in programmes like MobiliseSME.

The competent and clear assistance to organise activities by our Local Contact Points, Fundación Equipo Humano and CCI Nouvelle Aquitaine, are making it possible for us to develop faster.

For the next activity plan, we do not see any reason to hesitate contacting our local contact point for further guidance.

Innovative startup born from participating in MobiliseSME

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Earlier this year, we gave you a preview in one of our posts about the professional collaboration through MobiliseSME between the Belgian organisation EUAbout (Sending Company) and the Italian cooperative Melograno Vita (Host Company).

Paolo Sospiro (director of EUAbout) and Mauro Picardo (representative of Melograno Vita) tell us about their 6-month experience after their passage through the MobiliseSME programme with this short interview:

– Hello, Paolo. Please, tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME?

EUAbout is an Umbrella Organisation set up in 2016 by experts specialised on economics, public procurement, political issues and European projects realisation.

As a EU project management and consulting company, EUAbout offers support in terms of monitoring and evaluation of policies and measures applied, policy recommendation, analysis of EU, national and regional policies and measures, and support for new grants, among others.

We have a decade of experience in dealing with projects related to: waste management, water management, smart cities, PropTech, transports, climate change, green buildings, sustainable agriculture.

I decided to participate in this programme with the aim of expanding my company’s network of customers, focusing on entering into the Italian agri-industry system and improving knowledge on specific pomegranate organic and circular economic production systems.

– How about you, Mauro? Please, tell us about your company and how you found out about the MobiliseSME programme.

Melograno Vita is a cooperative based in Pesaro (Italy) which represents more than 40 agricultural firms specialised on the production of pomegranate fruit.

The main aim of the cooperative is to buy the pomegranate fruits from its members and produce an organic pomegranate fruit based on a circular economy business model. This means that the production process foresees that part of the pomegranate fruit is sold as fresh fruit to large-scale retail trade.

The majority of the fruits are used to produce the juice while the residual is used to produce bio packaging and cosmetic products.

I am the person in charge of running the cooperative and to set up partnerships with suppliers and clients.

Since 2019, Melograno Vita is supported by EUAbout on business development and finding access to public funds in terms of grant and/or loan. EUAbout suggested participating in this pilot programme in order to get direct support to the development of the cooperative.

We both analysed the programme and we thought that it might be really useful to enhance the cooperation between us, as well as to improve the work already done and go beyond it.
For these reasons, we decided to be part of MobiliseSME.

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Paolo? Would you repeat the MobiliseSME experience?

At the end of the path, EUAbout achieved almost all the goals initially set:

· Improving the business model and business plan;
· Align business model and business plan to organic and circular economy in line with the EU Green Deal strategy;
· Screening EU call for proposal;
· Applying for EU calls;
· Open up EU single market to the company thus developing a commercialization strategy and plan.

It was definitely a learning experience that allowed both of our companies to grow.

During the project, we decided that Melograno Vita needs a startup to run the R&D activities required for the innovative aspects of the production and transformation of the pomegranate.

Therefore, we analysed the context, the pros and cons, and finally set up an innovative startup and registered it. This will give the new company many opportunities under the national law which supports the world of innovative startups.

The startup has submitted two new projects at both national and regional level, winning the latter and strengthening the partnership with Marche Polytechnic University and Siprem International, in order to continue research activities on products to be offered to its customers.

MobiliseSME

– Mauro, please, briefly describe the matchmaking process and the preparation of activities with Paolo. How did the process go?

As mentioned before, EUAbout and us already cooperate on the development of EU, regional and/or regional projects.

Particularly, we worked in the preparation of the former SME Instrument programme. However, the partnership was strictly to work on a specific project proposal instead of a broad cooperation in order to improve the mission, the vision, the business model and the strategy of the cooperative.

Therefore, MobiliseSME allows us to exploit in the best possible way our partnership.

– How do you think this collaboration contributed to your companies and personal development? Would you recommend participating in MobiliseSME?

Thanks to the time spent on the preparation of the project and of the activities, we were able to exploit such a short time in the best way possible.

This means that EUAbout spent the first period to analyse the state of the art of Melograno Vita and its members, while developing a new business plan. It also made a continued screening of the EU, national and regional calls and we submitted together different proposals.

Finally, we decided to set up an innovative start up to run the R&D activities for the cooperative. 

We are glad of the results achieved and we would recommend participating in MobiliseSME to as many SMEs as possible. We will also be glad to repeat this kind of experience.

– Do you plan to continue the collaboration after the experience with the MobiliseSME programme?

We will collaborate more than we used to do before, because the cooperation led us to another dimension of business and perspectives, as well as to profitable results, allowing Melograno Vita to win a project and EUAbout to enter new markets.

At the moment, we are still improving the business plan and its implementation for the new startup (Melograno Biotech) and we are planning to review the new strategy and plan in accordance with the results achieved.

Therefore, EUAbout, Melograno Vita and Melograno Biotech will work together in the near future.

Particularly, EUAbout will support Melograno Vita, Melograno Biotech and the members of the cooperative on European affairs, on the development of the farm to fork strategy and its implementation, on new business lines, market research and, finally, on how to improve the relationship between the members and the cooperative.

In short, finding new sources of funding in order to improve the production and processing chain.

– Last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobilisSME? Which role had the Local Contact Points in sharing this information?

This programme has allowed us to deepen our knowledge about cross-border mobility of workers and training offers promoted by the EU; to get in touch with different working realities and learn about new market sectors; and to establish a fruitful exchange of information between us.

The Local Contact Points have a fundamental role, as they represent the main channels of information for this type of opportunity. Thus, we are grateful to Official Spanish Chamber of Commerce in Belgium and Luxembourg and Forum AIC for their support during our participation in MobiliseSME.

We also consider it would be interesting to intensify the opportunities for meetings between the information centres and companies potentially interested in participating in this type of programmes, through the organisation of more events (even in virtual mode).

«MobiliseSME is a great opportunity to expand partnerships in Europe»

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In one of our previous posts, we already told you about Beáta Vlnková and Rudi Verhoest, the owners of two companies in the wine business sector, who started collaborating through the MobiliseSME programme at the end of March 2021.

Beáta travelled from Slovakia to Belgium to partner up with Rudi for 6 months.

After their participation in MobiliseSME, we have interviewed them to find out how they have been doing:

– Please, Beáta, tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME?

My name is Beáta Vlnková and I am the owner and self-employed in my company Wine Wave s.r.o., focused on the wine sector.

I organise wine courses, lectures, wine tastings and wine trips around the world. At the same time, I am the President of the Association of Sommeliers of the Slovak republic. For more than 20 years, we educated more than 500 sommeliers in Slovakia.

We also organised a lot of courses at the hotel school around my country. In addition, for three years I was working for the Slovak Tourism Agency to promote Slovak wines around Europe. 

When Covid-19 came to Europe and our country went into lockdown, that meant no more wine courses, no more wine trips, no more wine tastings. Very soon I started to organise online wine courses. But with wine it is always better to be in direct contact with people.

As the Covid did not disappear as we wanted, there was a time to start to think about new activities. I was thinking about selling Slovak wines to Belgium, so I decided this is the right moment to look around and try to find some new business activities. 

Suddenly I got an email from Taliansko – Slovenská obchodná komora with information about the Mobilise SME programme.

My aim was to expand my commercial activities in Belgium (to sell Slovak and Austrian wines), to find new potential customers, strengthen existing relations with Belgium and expand my network through the exchange of professional contacts with Rudi Verhoest Comm.v.

– And how about you, Rudi? Please, tell us about your company and how you found out about the MobiliseSME programme.

I have been working for more than 30 years in the banking sector. However, last year I had decided to leave the banking sector and to start something new. Because I am a culinary and wine lover, I was thinking about the wine business.

Two years ago I met Beáta in Antwerp during the sommelier competition for Best Sommelier of the World. Already then, she was thinking about importing Slovak wines to Belgium and she was looking for a business partner.

She informed me about the Mobilise SME programme, and we decided to participate together.

MobiliseSME

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Beáta? Would you repeat the MobiliseSME experience?

The collaboration with Rudi contributed to my company a lot. He has lots of experience in the banking sector – in a position where networking was extremely important. Within the world of wine there is a very big competition and it is more and more difficult to find new clients and also to keep the old ones. So, it is really necessary “to network” all the time.

As a result of our collaboration through MobiliseSME, we obtained a huge amount of new contacts and we composed the basic group of future clients for buying Slovak wines. We also found out it is always good to focus the tasting on a certain subject.

Our next project will be to combine a “Masterclass of Slovak wines” combined with a lecture “How to taste wine”. We also did market research in the region of Champagne and a wine trip will form the basis of another new project.

Thus, I would definitely recommend taking part in this programme and even myself I would repeat it. 

– Rudi, please, briefly describe the matchmaking process and the preparation of activities with Beáta. How did the process go?

As we knew each other before, the matchmaking process went very smoothly. The preparation of activities went also very well because of the great help from our Local Contact Points Taliansko – slovenská obchodná komora in Bratislava and the Official Spanish Chamber of Commerce in Belgium and Luxembourg.

It was obvious for me as the Hosting Company to like the profile of Beáta’s company, because of her position in the wine sector. This was a big plus when it came to collaboration.

– Beáta, how has this collaboration helped you to develop yourself and your company? With which knowledge, techniques or information have you contributed to the Host Company? Which functions and responsibilities did you have during this collaborative period?

To change your normal environment is always good. You get an overview from your everyday life. 

Personally, I gained from this collaboration confidence in presenting Slovak wines in a foreign language (English); I acquired basic conversation level in Dutch; I obtained an enormous amount of new contacts; I did a market research on how is the taste of Belgium wine lover´s audience, which style of wine they like… as well as in the region of Côte des Bar in Champagne, preparing the proposal for a four day wine trip.

My role and responsibilities during this period were mainly to teach Rudi the different processes associated with wine marketing, tasting and education.

Furthermore, we have organised together 20 wine tasting events of Slovak wines for various groups of Belgian customers. I was in charge of the professional part of the wine tasting and introduced the Slovak wines – including history, general overview, explaining the most grown grape varieties, the technique, and how to taste wine.

Of course, I also improved my ability to do wine lessons in English as well as my networking skills.

– Rudi, how do you think this collaboration with the Sending Company contributed to your company and personal development? Would you recommend participating in MobiliseSME?

Thanks to our collaboration, I gained an overview about the Slovak wine market; learned the procedure on how to taste the wine, how to serve wine, how to match food and wine, how to organise a wine tasting…

I also learned how to promote, distribute and sell Slovak and Austrian wines to Belgian consumers.

During this period, we discovered the taste of Belgian future clients: by organising a lot of wine tastings, we found out that Belgian customers really like the white wines from Slovakia and not so much light red wines. Also, they are not so keen on natural orange wines.

We made use of my rich database, got contacts with good chefs of high ranked restaurants, and built up a powerful network in the province of Luxembourg, Belgium and in West Flanders. 

The main result has been that I improved my skills on wine tasting and now I better understand the specificities of each wine, which is going to be a fundamental part of my future portfolio.

Wine tasting

– Do you plan to continue the collaboration after the experience with the MobiliseSME programme?

Beáta: Yes, we would like to, since thanks to the MobiliseSME experience, we learned a lot.

We intend to sell Slovak wines in Belgium mainly through personal contacts. We also would like to organise wine trips to Champagne both for Slovak and Belgian clients.

Rudi: Certainly. I am already putting together with Beáta a database of the gites and B&B in Luxembourg and Belgium. We also put together a portfolio of Slovak wines, which are suitable for a Belgian market, and we are planning to export Champagne from France to Slovakia.

– Last but not least, did you improve your knowledge of mobility of workers within the EU after your participation in MobilisSME? Which role had the Local Contact Points in sharing this information?

Yes, we improved the knowledge of mobility of workers. Once you go through the process, it is then easier to repeat the experience and use the great opportunity to expand the partnerships in Europe. 

Lastly, our Local Contact Points helped us to understand what was needed and the required timing. We think is important to have a full guide available from the beginning so to know immediately what to expect from the participation in MobiliseSME and the needed steps.