MobiliseSME, robotics, 3D design and communication: the ingredients of a successful partnership


Mar Sánchez (Marax) has joined the MobiliseSME programme as a Sending Company, working together for 6 months with the Berlin-based Host Company MotorSkins.

Discover the highlights of this collaboration below.

Who are our protagonists?

Mar Sánchez is a Spanish entrepreneur and founder of Marax, a technology-based startup of 3D design, strategy and marketing, specialised in content and digital transformation which accompanies companies in digitization throughout its value chain.

Juan Opitz-Silva is co-founder of MotorSkins, an interdisciplinary company specialised in textiles with embedded fluidics for human-machine interaction.

While Marax deals with business communication, specializing in robotics and technology, MotorSkins develops soft-robotics solutions for human-machine interaction, using fluid-driven textile-based devices to assist and support human locomotion.

What are their objectives?

Marax and MotorSkins will collaborate in the context of communication and marketing perspectives.

Thanks to the MobiliseSME experience, Marax intends to have the ability to manage the progress of a communication project; to improve and acquire new skills (both language communication and business management in Germany); to develop a complete and comprehensive mapping in the German market, favouring the expansion of Marax’s technology; and to develop procedures for the management of future projects, among others.

On the other hand, MotorSkins aims to establish a Communications Strategy Framework and tactical roadmap for the business development; to boost its corporate image in order to attract new investors, corporates and users; to have a list of lessons learned concerning marketing and communication on 3D animation projects; to enhance and strengthen business cooperation with Marax in the communication and commercial department; among other objectives.

Activity highlights 

Marax will support MotorSkins specially in communication and marketing fields, as this area is not yet covered in the Host Company.

Firstly, Marax will start the audit, research, and development of the communication plan. At the same time, the Host Company will introduce Marax into the German market, culture, and business.

Secondly, both companies will be able to go into detail about market analysis from the communication and marketing perspective, and they will jointly collaborate to identify the competence and investigate their communication strategies.

Afterwards, MotorSkins will test the communication plan on the company’s social media and website, while Marax will implement marketing strategies for social media channels.

In the final months of their joint collaboration, the two companies will focus on the launch of the 3D animation prototype strategy on social media and website, for Marax to finally carry out an analysis of the implementation and execution, and possible improvements to correct in future projects.

This secondment has been managed by the Austrian Economic Chambers – WKO and Fundación Equipo Humano.

MobiliseSME programme gives SME’s staff the opportunity to take advantage of the opportunities of the EU single market and develop cross-border partnerships.

If you also want to have this opportunity, our Local Contact Points will accompany you through the whole process – that’s what we’re here for!


«MobiliseSME has been a fantastic experience for my company and for me» – Interviewing Mondeguitta Produçoes and Yepso!


Mariana Figueira da Silva is the CEO of Mondeguitta Produçoes, a Portuguese company that provides audio-visual communication services, and Iván Carnota is the technical director of the Spanish training company Yepso!

Together these companies decided to participate in MobiliseSME from July to October 2021. How did their collaboration go? And what did they get from this experience? They told us in the following interview:

– Tell us a bit about your Company and your professional path. Why did you decide to participate in MobiliseSME? 

I am Mariana Figueira da Silva, CEO at Mondeguitta Produçoes, a company that provides audio-visual communication services at global level. We are focused on helping companies to build strong relations with potential clients through videos, humanising the essential tools to achieve effective communication.

With our participation in this programme, we wanted to obtain a holistic vision of the European market, favour our introduction in other countries such as Spain and Belgium and enter a market that interests us, especially audio-visual communication linked to e-learning training.

– And how about you, Iván? Can you introduce yourself a bit?

My name is Iván Carnota Varela, and I am the technical director of Yepso! My professional career is linked to the field of European affairs. I finished my degree in Law and specialised in European Union studies through a MA. I enhanced this training with Philosophy studies. Subsequently, I worked in an information centre of the European Commission and the Ministry of the Economy in Spain.

After both experiences, my partner Carlos Gil and I founded Yepso!, a training company that aims to help people pass the EU competitions and get a job in the institutions. Through our training project, we use technology and educational tools to help our candidates boost their performance.

For a couple of years, we wanted to explore distance learning, but we could not advance due to various circumstances. When we found the MobiliseSME programme, we knew it was our opportunity.

– Mariana, describe the matchmaking process and the preparation of activities with the sending Company. How did the process go? 

The matchmaking process was quite simple. Both companies knew each other before because we had jointly participated in an audio-visual project for a European public administration.

After that collaboration, we talked many times about the possibility of working on a pilot of a new kind of online training. We were confident about starting, however, due to different circumstances, it became lengthy and costly to make it happen.

Once we learned about the project, possibilities, and possible implications of our participation, we decided to move forward. We sent our registration to our closest Local Contact Point, Fundación Equipo Humano, and they significantly streamlined the project. 

We had very easy communication with Yepso! (the Sending Company) and with Fundación Equipo Humano as the intermediate entity. After an interview with them, that ensured that we had all the essential information, and many conversations with Yepso! to define important aspects of the project, we just had to prepare to host them.

Mondeguitta Produçoes

– From a business point of view, how did the collaboration with the Host Company contribute to your company, Iván? Would you recommend participating in MobiliseSME? 

Our collaboration has been vital for the development of our company. We knew how well Mondeguitta Produçoes works, and it has been a fantastic experience for my company and for me. This collaboration allowed us to develop an online course that will help to scale our business model and reach new markets. The know-how provided by Mariana and her team made the process easy. It was a knowledge that we lacked, and it has helped us enormously.

After this fantastic experience, I cannot but recommend participating in MobiliseSME and, of course, I would repeat an experience like this. In fact, on a personal level, it was my first business experience in a country outside of Spain, and it couldn’t have been better.

We have not only developed high-impact audio-visual content for Yepso!, that will have a significant impact on our business model and that will contribute to improving the training for our candidates; but on a personal level, it has been an experience that has broadened my vision as an entrepreneur. We have developed new services, and I have created a great network with new partners. This experience helped me meet people with whom, I am sure, we will continue to collaborate.

– And how did this collaboration contribute to your personal development?

As a co-owner, I have had the privilege of living a double development. On the one hand, it has been very profitable for me as a co-owner since my company has developed a new service that will be key to its growth. In addition, we have established a solid collaborative relationship with the Host Company, with which we will continue to work in the future and develop new products. 

This intense but fruitful experience has been key to strengthening alliances with a company from another country that works in another language. However, these cultural factors have not been an obstacle during our stay. Instead, they have enriched us.

On the other hand, as a Yepso! worker, the stay in Portugal has been very enriching for me as well. It has given me the chance to be in a different country from where I usually develop my work with different rhythms.

I feel that the experience has given me many new tools. Until now, I have faced situations that I had not encountered in my professional career, such as having to record in a studio, getting to work with people in a language that I knew but in which I was not proficient. These circumstances made me live the experience very intensely. 

– And you, Mariana? How did the collaboration with Iván and his company contribute to your company? 

The collaboration between both entities has been very fruitful. For our part, working with Yepso! has provided us with a holistic and comprehensive perception of two priority sectors: services in the European Union and the market for training companies. We have obtained the daily experience of their team. Getting to know their professional priorities has served us to get to know our potential clients better.

For my part, I would 100% recommend participating in the programme. I had two main uncertainties regarding our participation – both were eventually solved. My first concern was about the administrative process, since I was afraid that it could be too complex and the related bureaucracy too demanding. However, the great help provided by both Fundación Equipo Humano and Yepso! made it very smooth. My other uncertainty was combining such a complex project with my day-to-day work, which is very demanding. However, the coordination has been excellent, and I managed perfectly.

From this experience, we obtained a partnership with a company of great importance in the training market on a European scale and many options to work with more companies at that level.

– Do you plan to collaborate with the Sending Company after this collaboration? If yes, how so?

We plan to continue the collaboration with the Sending Company after our participation in the programme.

With MobiliseSME, we have started a journey of collaboration that we want to continue developing together. During these months, many synergies, ideas, and projects have emerged. Yepso!, after this experience, wants to continue testing innovations and implementing them in their communication and training. From Mondeguitta, we want to keep helping them in this process.

We plan to present joint proposals for possible business opportunities at EU level and even develop new products and services on the market together. The next few months will be vital to implementing milestones. We are very confident about our following collaborations!

Success of MobiliseSME: Collaboration of graphic studio and publishing house brought a book series


Marc Armand, graphic designer from Parisian studio Tu Sais Qui, and César Rodríguez from Spanish publishing house Fulgencio Pimentel, collaborated for one month (October – November 2020) under the MobiliseSME programme.

Their collaboration was such a success that they decided to repeat it also in 2021 and switch the roles of Host and Sending Company.

What did the programme bring to them and what did they achieve? They told us in the following interview:

– Tell us a bit about your Company and your professional path. Why did you decide to participate in MobiliseSME?

I am Marc Armand from Tu Sais Qui, a Paris-based art direction and graphic design studio founded in 2008. The studio is responsible for the creative direction of Please! magazine; designed patterns for Desigual, Lacoste and Jean-Paul Goude; countless collaborations with Nike as a graphic designer, typographer, and type researcher, among many other projects. Tu Sais Qui also leads the visual communication of Villa Noailles art center in Hyères (France).

Tu Sais Qui is an international benchmark design studio and at the same time a very personal project. For this reason, it is well positioned to bring unique differential value to the editorial projects of independent publishers and potential partners in general.

– And how about you, César? Tell us about yourself and the sending company you came from.

I am César Sánchez from Fulgencio Pimentel, a Spanish publishing house focused on fiction, graphic novels, picture books and poetry. It was founded in 2006 and it has published more than 150 books, translating from more than 15 different languages. 

We decided to take part in MobiliseSME because it was a unique opportunity for us. It has allowed us to develop common projects with a French design studio. It has also helped me, as the seconded person, to broad my experience and improve my language skills, as well as discovering new potential projects from France.

We found out about the programme after Fundación Equipo Humano contacted us with the offer.

– Marc, briefly describe the matchmaking process and the preparation of activities with the sending Company. How did the process go? 

Since we already knew we wanted to collaborate with each other, the matchmaking process was very simple. We have known each other since our first collaboration creating the visual identity of Puchi Award.

In order to plan our activities, we had an online meeting in which we established the goals and objectives. After that, we worked in a shared document where we brought all the successful ideas created during brainstorming, trying to find a balance for our objectives. 

– From a business point of view, how did the collaboration with the Host Company contribute to your company, César? Would you repeat this business experience?

I would definitely recommend participating in MobiliseSME to colleagues in the publishing industry and any professionals in general since the programme is so open to companies from different sectors. I would take this opportunity again.

Our collaboration has facilitated the development of joint projects which are currently in process and will continue to grow in the near future. The new graphic identity of Puchi Award is going to be released in the following months, as well as some covers of our new book series La Principal

It was the perfect opportunity to strengthen the links between our two companies and, at the same time, we could get first-hand access to the latest literary projects published by French authors.

– How did this collaboration with the Host Company contribute to your personal development?

It was a great opportunity for me to gain more skills and confidence with the French language. French literature is perhaps the most important foreign literature for our publishing house so it is vital for our professionals to be able to assess potential projects with competence, proficiency and agility. It is also important for the editor to be able to edit translations from French. Both skills were improved during my stay.

On a more general, human level, the collaboration has allowed me to enrich and broaden my horizons while getting in contact with another culture.


– And how did you contribute to the Host Company? Which responsibilities did you have during the time of collaboration? 

I have contributed to the Host Company with many years of experience in the publishing sector, including knowledge and first-hand information. My responsibilities were mainly related to the conceptualization phase of two projects: Puchi Award and book cover design for book series La Principal

On the other hand, coming into contact with the editorial design workflow in a more purely graphic environment has enriched my vision and the way of working.

– Marc, how do you think the collaboration with the Sending Company contributes to your company? 

In several ways. It gave us the opportunity to work in two joint projects: firstly, the identity of Puchi Award, a collaboration we establish every year since 2018. Being closer has enriched the creative process of this project and we are sure the results will be even better than in past editions.

Furthermore, the participation in MobiliseSME gave us the opportunity to start a new project of collaboration with a new book series cover design. This is a good contribution as it promises to have continuity in the future.

All this contributes to one of our main goals: to make our design work more visible in Spanish-speaking countries, in order to reach potential new clients.

I would definitely recommend participating in the MobiliseSME programme and, of course, I would repeat my experience.

This interview is evidence of the undoubted success achieved by both SMEs during their participation in our programme.

Your company can be the next to benefit from all that comes with being part of the MobiliseSME experience.

Contact our Local Contact Points and do not miss this great opportunity!

MobiliseSME brings EU funding to agribusiness


In the framework of the MobiliseSME programme, Paolo Sospiro (EUAbout) and Mauro Picardo (Melograno Vita) decided to join forces to participate in EU calls for projects and tenders.

Who are our protagonists and what are their objectives?

Paolo Sospiro is the director of EUAbout, a Belgian organisation that supports SMEs in the search for projects and tenders at European level. In March 2021, Paolo registered his association in MobiliseSME, since he was looking forward to sharing his experience and expertise in European tenders and projects with other SMEs, as well as to expanding his network of contacts in the agribusiness sector at European level. 

Mauro Picardo is the representative of Melograno Vita, a pomegranate cooperative in the Marche region that uses innovative technologies to harvest, process and produce pomegranate in the most environmentally friendly way. At the beginning of his experience in MobiliseSME, he was interested in developing a methodology for collecting data from the cooperative’s members and finding out how to enter EU projects.

Activity highlights

Thanks to their collaboration, both SMEs have successfully submitted two calls for proposals at European level and one at national level, as well as partnering with the Polytechnic University of Marche to work on bio-packaging.

As a result, Melograno Vita, the Polytechnic University of Marche and SIPREM decided to become the shareholders of the new spin-off of the cooperative Melograno biotech, a start-up dedicated to R&D activities for the production and transformation of pomegranate.


In addition, they have met with regional authorities and companies in the value chain to prepare for new regional agricultural calls for proposals. 

On the other hand, to meet the EUAbout objective of expanding its professional network in agribusiness, Melograno Vita has shared its Italian contacts in the sector while supporting Paolo to improve his knowledge on the specific systems of organic circular economic production of pomegranate.

Paolo Sospiro and Mauro Picardo are great examples of a success collaboration focused on innovation, networking and the development of new products and services.

If you would also like to be part of another success story within the framework of our MobiliseSME programme, then get in contact with our Local Contact Points. We will be happy to help you!

This secondment has been managed by the partners Cámara Oficial de Comercio de España en Bélgica y Luxemburgo and the Forum of the Adriatic and Ionian Chambers of Commerce.


How can the IT and logistics sectors create synergies through MobiliseSME?


Vladimir Rajičić from Belgrade (Serbia) and Jordi Arribas del Peral have decided to start their collaboration through the MobiliseSME programme for 6 months in Barcelona (Spain).

Today we share with you a short story about their collaboration and reveal how they are progressing so far!

Who are the protagonists?

Vladimir Rajičić is the director of PR Home Expert, a microenterprise founded in 2019. He is a passionate web developer, web designer and webmaster specialised in WordPress and Joomla Content Management Systems, who joined MobiliseSME as a Sending Company

Jordi Arribas del Peral is the director of Leadmee, a platform founded in 2019 that connects shippers who need to transport goods with carriers who want to fully load their vehicle. Thus, it aims to facilitate contact between carriers, companies and individuals. Jordi applied for the MobiliseSME programme as a Host Company.

What are their objectives?

Through their collaboration, PR Home Expert would like to develop digital skills and knowledge, more specifically on programming, SEO and SEM, as well as make new contacts and learn Spanish.

On the other hand, Leadmee would like to improve Search Engine positioning and functionality of the Leadmee platform.

What is the purpose of their collaboration?

The main objective of the collaboration is the exchange of knowledge and practices, and their entry into the EU market and Balkan countries.

Both sides believe that their cooperation will contribute to the successful development of their businesses, as well as new ideas that will lead to their improvement. 


Activity highlights

PR Home Expert and Leadmee started their collaboration at the beginning of August 2021, and at this point of their MobiliseSME relationship they are working on the conversion of the Joomla programming language to WordPress, as well as translating all the functionalities into 10 different languages. 

In parallel, they also collaborate with the digital marketing team and work on a new marketing strategy and content development

In short, Vladimir and Jordi saw in the MobiliseSME programme an opportunity to improve their knowledge, experience and businesses in the future.

MobiliseSME is a programme initiated by the EU (EURES, EISMEA). It aims to help develop skills and capacities of staff of companies (employees, manager and owners or co-owners) by supporting short term cross-border secondments.

If you want to experience it first hand and invest in the future of your business, our Local Contact Points will accompany you through the whole process – that’s what we’re here for!

This secondment has been managed by the partners Business Incubator Novi Sad – BINS and Fundación Equipo Humano.


Cross-Border cooperation between SMEs from Romania and Ireland


We bring you another interesting story from the MobiliseSME programme that aims to help develop the skills and capacities of the staff of SMEs, by supporting short-term cross-border secondments.

Who are the protagonists of this successful story?

Alexandru Ovidiu is the founder of SC ALEXIM A&M SRL (Sending Company) based in Suceava (Romania). Established in 2016, SC ALEXIM A&M SRL is an expedition company specialized in the organization of freight transport, with an extensive network of associates that also has an online store for selling children’s products.

Bryan Salgado Churata is the Secretary in Relentless Enterprise Limited (Host Company), a business and marketing consultancy founded in 2020 and based in Dublin (Ireland), which provides services in the field of business consulting, strategy & marketing, online marketing management, outsourcing, internationalization, digitization, legal services and financial services.

What are their objectives?

The two micro-enterprises are collaborating with the following objectives in mind:

SC ALEXIM A&M wants to gain knowledge about the functioning of the Irish market and distribution channels through market research, as well as to build a stronger business by meeting new potential partners and clients at the EU level and in Ireland.

On the other hand, Relentless Enterprise Limited expects to establish cooperation with Romanian organizations, get acquainted with the Romanian market, expand its customer base and increase the number of companies for further cooperation.

What is the purpose of their collaboration?

Both micro-enterprises will be working together on market research and the identification of companies with the capacity to export services and products from the Irish market to the Romanian market.

Activity highlights

The collaboration between SC ALEXIM A&M SRL and Relentless Enterprise Limited began in mid-October 2021 in Dublin. Currently, they are working on preparing a database of business companies and potential associates interested in developing business in Ireland, and exporting or importing products and services to the EU market.

In the following months, they will focus more on researching the competition and analyzing their business models in order to improve their business and find new potential customers and business opportunities.

The MobiliseSME programme helps European SMEs to take advantage of the opportunities given by the EU single market and develop cross-border partnerships.

Get in contact with our Local Contact Points if you also want to experience it firsthand. We will be happy to help you through the whole process!

This secondment has been managed by the partners Business Incubator Novi Sad – BINS and Dublin Chamber.


How can microenterprises benefit from participating in MobiliseSME?


MobiliseSME is the first mobility programme specifically designed for SME staff whose main purpose is to encourage the internationalization of SMEs (including microenterprises) in the EU and improve their competitiveness.

Elena Zala and Philip Rossen have decided to start their collaboration through MobiliseSME for 6 months in Kolding (Denmark).

Who are the protagonists of this successful story?

Elena Zala is the founder of Zala Elena PFA, a Romanian microenterprise founded in 2018. Elena is a constant learner, connector, and facilitator of influential projects, with immense experience in copywriting, SEO, email marketing, social media management, market research, and PR. She is a passionate content manager and blogger who sees a huge opportunity in the impact of digitalization. In the framework of MobiliseSME, she represents the Sending Company.

Philip Rossen is the Chief Executive Officer at Justlearn, a Danish microenterprise established in 2017 that supports people in the process of learning new languages. The main purpose of Justlearn is to connect people across cultures and geographies. With Justlearn, Philip joined the MobiliseSME programme in the role of the Host Company.

What are their objectives?

Through their collaboration, Zala Elena PFA expects to be introduced to a new way of running a company in a domain that provides numerous opportunities for growth and advancement. Promoting the brand and improving digital skills by creating a social media strategy with Justlearn is just one small part that will make their collaboration even more valuable.

Working with an SME that provides support and overcoming language barriers and connects people across the globe to learn new languages, the Sending Company sees an opportunity to master a new language.

 Justlearn would like to expand its portfolio internationally, especially in Romania. Increasing the number of users of the platform, raising brand awareness and the company’s reputation in the media, by strengthening its communication strategy and promotional activities, are just some of the goals it will strive to achieve.

What is the purpose of their collaboration?

Through MobiliseSME, these microenterprises started the collaboration in terms of exchanging knowledge, discovering new markets, and developing services and online products that will make their businesses even more successful in the future.

Activity highlights

The collaboration between Zala Elena PFA and Justlearn started in mid-September in Kolding (Denmark). They are currently working on online marketing activities and preparation of the content that will be represented in the Justlearn blog.

For Elena and Philip, participating in the MobiliseSME programme means an opportunity to expose people to a new way of working, to understand and draw inspiration from new cultural customs that, in the end, enrich people and work and make them more adaptable to different circumstances.

MobiliseSME is a programme that provides unlimited opportunities for progress, business development and  cross-border partnerships.

If you also want to have this opportunity, our Local Contact Points will accompany you through the whole process – that’s what we’re here for!

This secondment has been managed by the partners Business Incubator Novi Sad – BINS and Cámara Oficial de Comercio de España en Bélgica y Luxemburgo.


«MobiliseSME has turned a great opportunity to improve services and enlarge personal relationships with other CEOs»


Do you remember the very first MobiliseSME secondment?

To refresh your memory, you can read one of our previous posts about the first joint collaboration between SMEs in the framework of the MobiliseSME programme

This time we want to share with you the interview we had with Claudio Cristofori, owner of Jabalito & Karma, an SME based in Bolonia (Italy) regarding his participation in MobiliseSME from October 2020 to January 2021, period during which he has been collaborating as a Host Company with Marta Templado, owner of Turiart (València, Spain):

– Tell us a bit about your company and your professional path. Why did you decide to participate in MobiliseSME?

My company is a travel agency, an enterprise specialized in tailor-made tours to the main cities of Spain that are well connected by low-cost direct flights from Bologna. We also create cultural itineraries in Italy and Europe in general. 

Jabalito & Karma

I have decided to participate in this European programme because I had seen it as a great opportunity for my enterprise to improve and enlarge the relations with Spanish partners in order to prepare tourist, cultural, social and artistic itineraries for both countries. 

– Describe the matchmaking process and the preparation of activities with the Sending Company (SC). How did the process go?

It was a good opportunity for me and for Marta (Turiart) to develop relations in both ways and with the Institutional partners – mayors, assessors, tourism technicians, guide associations and the owner of a private bus company.

During the months when Marta stayed in my travel agency, we had the opportunity to plan, think and conceive European twinning for different fields: music, art, food, cooking, and education. Of course, due to covid, the first real trips were not supposed to take place before autumn 2021. It was back in the previous relationship when we decided that I should go to València as well, and keep up with the projects that we had started.

Jabalito Karma

– How did the collaboration with the SC contribute to your SME? And particularly, how did the seconded person contribute to your company? 

The work and collaboration with Marta and her agency were a great experience. Marta and I know many different people that can be part of our touristic programmes and appreciate our way of working in a team. This contributed to the development of both our businesses and its expansion. 

In Bologna, during Marta’s stay, we organized 4 meetings choosing different areas of interest (cultural, historical, art and cooking) of the two countries – Spain and Italy. We also organized some thematic tours in Bologna: Spanish Bologna, Jewish Bologna, and Ancient Roman Bologna.

– Do you plan to collaborate with the Sending Company after this collaboration?

During my stay in València, we started to plan an event: the celebration of the 40th anniversary of the twinning between València and Bologna. We invited 5 enterprises and professional women from Valencia and 5 from Bologna, as well as the European Relations Assessors of both cities. For this event, we issued a tailored colored and well-edited brochure. We are also translating some books from Italian to Spanish.

Event Mobilise

Last but not least, we are planning some itineraries and cultural trips from Italy to Spain and vice versa, focusing on the relations we have developed. We are only waiting for the number of people vaccinated to increase and that they pluck up the courage to travel again. Definitely, we will keep working in our collaboration.

As you can see, this experience is a clear example of a Host Company that has made the most of its participation in MobiliseSME.

If you also want to star in the following success story of our programme, contact our Local Contact Points and do not miss this great opportunity!


Get inspired: Two SMEs in rural tourism share their experience about their participation in MobiliseSME


Recently, we had the opportunity to interview two SMEs dedicated to rural tourism, which are taking part in MobiliseSME: Salvatore Greco, from Sikanamente, and Yoselin Chicasaca, from AIE International Business.

Previously, we already told you in one of our posts about how these two SMEs are collaborating throughout their participation in the MobiliseSME programme.

Read on and find out all the details about their collaboration:

Yoselin, can you tell us a bit about your SME and your professional path? Why did you decide to participate in MobiliseSME? How did you find out about the programme?

I studied international trade and business management and have 10 years experience working in companies specialized in the international sector, consulting and training for entrepreneurs both in Peru and Spain. In addition to those activities, I collaborate with Axel Lugo-Association of Young Entrepreneurs of Lugo in the development and coordination of projects for young people and entrepreneurs.

I also collaborate with entrepreneurs located in the rural and tourism sectors to develop marketing strategies for products, services and promote the impulse to other markets.

When I got to know about the MobiliseSME programme a few months ago in a meeting that we had with my internship colleagues, they recommended me to take part in it. I take it as a basis to promote the relationship of the project (Prizzi – Santiago de Compostela – Lugo). My motivation to participate in this project was to visit the Prizzi area where the association is located and be able to share strategic ideas about cultural heritage and cultural activities in touristic routes.

What about you, Salvatore? Tell us about your SME.

Sikanamente is a social promotion association born in the heart of the Sicani mountains, consisting of young residents of Prizzi (Sicily). It was founded in 2019 with the aim to promote the social and economic dynamization of the community and promote culture and traditions.

The objective of the Sikanamente Association is to manage projects such as the application of digital marketing in social networks or other online media, collaborative agreements with other public sector  and private entities, and carry out cultural activities.

One of the goals of the Association is to promote the path on Sicilian roads such as the Magna Via Francigena, the Itinerarium Rosaliae or the Trasversale Sicula similar to Camino de Santiago. The road is located between Agrigento and Palermo, it is 160 kilometers long and for millennia it has been traversed by pilgrims and travelers.

We decided to participate in the MobiliseSME programme in order to exchange ideas because of Galicia’s worldwide famous attraction of Camino de Santiago de Compostela. We had seen this as an opportunity to learn about new methods for promoting tourism and improve online and offline marketing and procedures of the entrepreneurs involved along the way.

MobiliseSME rural tourism

Yoselin, from an SME’s point of view, how did the collaboration with the Host Company contribute to your SME? Would you recommend participating in our programme?

The experience I had in Prizzi with the colleagues from the association was very pleasant. Some would be delighted to get to know Galicia and the rural area. We have exchanged ideas to promote activities and tourism through advertising on social networks.

Without a doubt, I would repeat this business experience because it allowed me to open my mind to new ways of promoting the tourism sector, acquiring more knowledge by interacting with colleagues in the area and bring some potential visiting groups to the region of Santiago.

Salvatore, describe the matchmaking process and the preparation of activities with the Sending Company. 

The pairing process began due to a youth exchange between Galicia and Sicily in August 2020 under the Erasmus framework, where Yoselin participated as a trainer in the marketing and business strategy. 

The preparation of activities of the sending company was the following: prior to Yoselin’s visit, the online meeting was held with the representatives of the Sikanamente Association coordinating exchange needs and marketing promotion; also, a face-to-face meeting was organized with the representatives of the Sikanamente Association and the young associates; on the other hand, various activities were carried out in the Prizzi community, exchanging culture and traditions with community residents; finally, visits and meetings with artisan entrepreneurs and shelters were organized.

How did this collaboration with the Host Company contribute to your development, Yoselin?

Acting as a freelancer, I decided to go explore the town of Prizzi and learn about all its cultural richness and work hand in hand with the association’s collaborators, whose purpose is to contribute socially and economically to the municipality.

I am very fortunate to get to know this beautiful culture which hides a lot of history. This project turned out to be able to carry out certain strategies and apply them in the work environment. Promoting tourism in Galicia can help generate greater income and contribute to the economy, as well as advising tourism companies, such as the hospitality industry, to enter into the digital world, apply marketing strategies and become more competitive.

MobiliseSME rural tourism

Salvatore, how did the collaboration with Yoselin contribute to your SME? Would you recommend participating in our programme? 

Her collaboration was important and interesting for Sikanamente. Her online marketing knowledge and her experience as an entrepreneur and advisor with Galician SMEs in the rural sector was a big contribution to the Sikanamente organization.

Likewise, she got involved with young people and encouraged them to participate in Erasmus youth exchanges to improve their employability and also exchanged ideas with small business entrepreneurs – to internationalize brand in the hospitality sector such as hostels, restaurants, travel agencies, and artisans who maintain the culture and tradition of the locality. 

Surely I would repeat the experience. By exchanging ideas and collaborating with the organization we were able to acquire experiences and learn. Our short-term goal is to promote tourism with the involvement of entrepreneurs in the town of Prizzi, with training and resources to provide a good pilgrim service.

At the same time I would recommend to other councils who are part of the pilgrimage path of Sicily to improve their procedures, training and resources to serve pilgrims, for example, in shelters, restaurants, travel agencies, services or others.

And how about you, Yoseline? How do you perceive your contribution? Which functions and responsibilities did you have during the period of collaboration?

During my stay at Prizzi we have provided strategic methods, such as: applying new entertainment methodologies for the new business line of the host company and current clients of my business; sharing ideas on how to improve the marketing of Sicilian cultural heritage. The company located in Prizzi will help in the development of marketing tools, and improve tourism materials by contributing ideas to the association’s participants.

The activity that I developed while in Prizzi was to guide the pilgrims to the tourist areas of the region. The host company will organize entertainment activities – both companies will participate in film clubs, reading groups and photographic exhibitions.

The host company will present its contacts in other EU countries, make a round of presentations and present new services.

SMEs rural tourism

How did the COVID restrictions affect your collaboration? How did you manage to coordinate? 

Traveling to Italy was not so complicated. The only thing that must be done is to respect the protocol of the prevention of COVID-19. The partners took all the necessary measures to avoid infection. The visitors who came to Prizzi had to respect the measures adopted in the municipality and were subjected to antigen tests every week to prevent infections.

Salvatore, do you plan to continue collaborating with the Sending Company after this experience? If yes, how so?

Yes, I plan to collaborate with Yoselin in the future in various activities, such as training for entrepreneurs and knowledge exchange. 

In addition, the organization seems fit to manage the exchange of one of the members of the Sikanamente Association to visit Galicia and to carry out with Yoselin the coordination of new ideas on site, connect and search for partners with other entrepreneurs in the tourism sector, in order to exchange online marketing ideas and strategies for positioning and observe the procedure of the Camino de Santiago and the various activities carried out in Galicia; which helps Sikanamente a lot in obtaining new experiences.

On the other hand, it was also agreed with Yoselin, the return to our community to provide training to rural entrepreneurs and improve marketing such as social networks, web pages, electronic commerce with the aim of covering the international market, and that the Sicilian Way has greater tourism promotion worldwide, since currently there are only Italian pilgrims.

Last but not least, Yoselin, did you improve your knowledge of mobility of workers within the European Union after your participation in MobilisSME? Based on your opinion, how our programme may help providing this information, what is its role? 

This international mobility experience was the first time that I was aware of international mobility. The programme has been quite a raising awareness experience about business mobility. Traveling to another country and making agreements and projects with the objective of improving the opportunities of both companies is a great asset for someone that has only a few years of business experience. Participating in MobiliseSME allows you to open your mind and to discover new business horizons.



Fractioned stays: how MobiliseSME adapts to your needs


Last June, we introduced you to the collaboration between Gonzalo Palenzuela, Spanish freelancer and owner of Silentium Piano, and Queen’s Pianos, an SME from Belgium specialised in importing pianos.

Both companies expected to have acquired enough knowledge to complete the restoration of a total of 20 grand pianos, and learnt new techniques on mechanics of pianos, the installation of silence systems, keyboards, as well as the regulation and intonation process to optimize the sound qualities of instruments.

And what has happened to this collaboration? Well, they have taken advantage of a remarkable feature of the MobiliseSME programme: the fractioned stays.

MobiliseSME pianos

Fragmented secondments

The fractioned stays, characteristic of the MobiliseSME programme, allow to split the collaborations according to the needs of the companies to cover at least one month.

Thus, in this second stay, Silentium Piano (which participates in MobiliseSME as a Sending Company) is visiting other companies and piano manufacturers in order to sell its services and internationalise its company.

Fractioned stays MobiliseSME

The Spanish SME is also continuing with the knowledge transfer of different piano restoration techniques with local Belgian manufacturers, trying to perfect techniques and processes.

At MobiliseSME we strive to be as flexible as possible, so that our participants can get the most out of their experience.

If you would like to receive more information about potential secondments and/or would like to participate, whatever your sector, our Local Contact Points will provide you with all the details and will accompany you through the whole process.

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