MobiliseSME Success Story · Turiart and J&K Viaggi ed Eventi
Turiart SL is a travel agency and a small private company based in Valencia (Spain), which has offered cultural, family and agricultural tourism services in the Valencian Community for more than 20 years.
Due to the pandemic caused by COVID-19 that led to a serious crisis for Turiart, its CEO, Marta Templado, thought of looking for an opportunity to invest in the future of her company by looking for clients abroad.
In that regard, she found the MobiliseSME programme a very interesting and appropriate tool for these complicated times in which the tourism sector and her company were immersed.
Jabalito & Karma Viaggi ed Eventi, represented by Claudio Cristofori, is an Italian travel agency specialized in tailor-made tours to the main cities of Spain that are well connected by low-cost direct flights from Bologna. This company also creates cultural itineraries in Italy and Europe.
Claudio decided to participate in MobiliseSME because he saw it as a great opportunity for the agency to improve and enlarge the relations with Spanish partners in order to prepare tourist, cultural, social and artistic itineraries for both countries.
He knew little about Marta and Turiart before the programme. However, they had a few calls, saw that both businesses had interest and services in common, as well as that the understanding of a business relationship could work.
Turiart implemented marketing and market research activities that allowed the SME to understand the demands of potential clients in Italy.
Marta, Turiart’s CEO, also met with representatives of different sectors to organise touristic trips to Valencia.
On the other hand, Claudio organised together with Marta events and meetings with different areas of interest (cultural, historical, art and cooking) for both countries and regions.
Both companies were able to organise joint thematic tours in Italy that celebrate the twinning anniversary of Valencia and Bologna, such as the Spanish Bologna, the Jewish Bologna, and the Ancient Roman Bologna.
They have also managed to celebrate joint events for women entrepreneurs from both cities, highlighting the cultural and historical connections between these regions.
Type of collaboration
– Research and collaboration to find possible clients in foreign markets;
– Development of new products and services;
– Training and knowledge transfer.